SUPPLIER LEFT YOU HANGING ?
One of Upsolar's recent social media campaign was based on a very particular topic.
While the EU and the USA were imposing new import taxes on made-in-China solar photovoltaic products, and although, globally, 80% of them were manufactured in China, a lot of suppliers couldn't honor their orders anymore.
On the contrary, Upsolar, with its fab-less business model, managed to keep supplying its customers, and other's.
This particular campaign was developed in-house in 2015, with the cooperation of Upsolar's powerful California-based creative and PR agency, Antenna Group.