Below are just a few examples of PR & Communications that I developed overtime either with my voice or representing client's voice.
They all respond to a particular context, as should any communication, and they were all published alongside with events, product launch, etc.
Since 2010 Solargis develops and operates platform for fast access to historical, recent, and forecast data for almost any location on the Earth.
This article aimed at explaining what is the Albedo data, where it comes from, how it is managed, and what are its use.
The main goal was to remind Solar Companies that there is a risk in not using reliable data, either to estimate the performance of a future PV project or to compare it later.
Solargis provides among the most reliable satellite data globally.
Upsolar was a late comer in the Solar Industry, so to catch-up with the big names of the sector, one of the strategies that I proposed was to create a surprise, or even a shock in the industry.
With its global campaign based on the negative aspects of the sun for companies which don't know how to protect their customers, the target was reached and 10 years later, people still talk about Upsolar, its sunscreen designs, goodies, and its beach-kind declination of graphics.
It was developed in 2010, in cooperation with the excellent Paris-based creative agency Sidièse as well as another agency in Japan.
Upsolar's first social media campaign was unprecedented in the industry which seldom used Facebook. But Upsolar had the desire to grow an audience that was more than just prospects : end-users, solar advocates, or just people looking for answers about solar.
We based the entire campaign on a design contest, so that anyone could create an ad and relate to solar energy.
The campaign was created in 2012, together with the incredible German agency Makai and the ad itself designed by Nélia Pinheiro do Olival from Portugal.
The contest brought over 10,000 followers and a number of articles, among which one in PES Magazine.
One of Upsolar's recent social media campaign was based on a very particular topic.
While the EU and the USA were imposing new import taxes on made-in-China solar photovoltaic products, and although, globally, 80% of them were manufactured in China, a lot of suppliers couldn't honor their orders anymore.
On the contrary, Upsolar, with its fab-less business model, managed to keep supplying its customers, and other's.
This particular campaign was developed in-house in 2015, with the cooperation of Upsolar's powerful California-based creative and PR agency, Antenna Group.